"Target marketing, a precision approach"

Customer: An early education center for toddler, preschool, and kindergarten aged children. The school curriculum offers children a range of experiences that build positive self-esteem and stimulate excitement in learning.
Business Objective: Customer's strategy was to make contact with children within certain demographic and geographic
parameters to fill student openings within the next enrollment cycle.
Solution: Define and obtain demographic/geographic list along with designing an eye catching creative piece for a targeted mailing.
Results: Client reports excellent response rates with first targeted mailing and expands the geographic parameter to include a second mailing. The school had never utilized a targeted mail approach before and found this channel to be the most effective campaign they had ever experienced. Although the customer would not share exact numbers the overall assessment of this marketing campaign was a resounding success.
Target Marketing Campaign - The LEAP School

 digital print sample